Tibalik
Product
Tibalik means inside out in the Sudanese language, it’s an old tradition used by the Sudanese people. This tradition became integrated in Conowaso because until 1836 it was a colony of Sudan. Since its independence the Tibalik became a required product for all inhabitants of Conowaso.
Originally this product was only used in the desert to protect the people from the sun and the heavy sandstorms. Given that Conowaso consist of a colder northern part, we adjusted the Tibalik to this subarctic climate. When you turn the Tibalik inside out, it protects the head against the cold, snowstorms and the heavy wind. In the desert, the headgear keeps out the warmth and the special foil protects the eyes from the sand grains.
Promotion
Especially for tourists there are a lot of billboards in the area of the airport. Conowaso also makes a lot of use of the transport to advertise, for example trams, busses, trains and the petroleum trucks. For the inhabitants, there is a lot of advertising on television and radio stations.
Place
The tourists can buy the Tibalik immediately at the airport. Inhabitants can buy this headgear in almost every warehouse, because it’s an essential accessory to survive in the north and in the south.
Price
For inhabitants: € 45 (very qualitative, for long-lasting use)
For tourists: € 20